Wheely expands to Dubai with launch of New Business Class, New First Class, XL, Perfect Airport Pickup and Chauffeur for a Day

7 Feb 2024Press-release

The Dubai expansion includes plans to create more than 1,000 jobs in the region and marks a pivotal moment for the company’s international journey.

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Wheely, the Swiss-founded British luxury services company known for its on-demand and pre-booked chauffeuring, announces its official launch in Dubai today, along with the Middle East debut of its New Business Class product. This strategic move marks a significant milestone in Wheely’s international expansion, reaffirming its commitment to reaching the world’s most discerning clientele on a global scale.

New Business Class broadens Wheely’s reach in Dubai, and for the first time introduces BMW vehicles alongside the existing fleet of Mercedes-Benz. The New Business Class product joins a comprehensive product suite that also includes New First Class, XL, Perfect Airport Pickup, and Chauffeur for a Day.

New Business Class

New Business Class offers the latest BMW 5 Series vehicles, equipped with amenities essential for business travel, such as Evian water, paper tissues, disinfecting wipes, and both chargers for both iPhone and iPhone 15 (USB-C).


New First Class (members only)

New First Class features the new generation Mercedes-Benz S-Class, providing enhanced comfort  with additional legroom, long wheelbase, sunroof, reclining seats, and privacy blinds. Exclusive amenities include Fiji Water, refreshing towels, and an Acqua Di Parma diffuser.

Newsroom Wheely Dubai Launch NewFirstClass

Chauffeur For a Day (members only)

Chauffeur for a day allows clients to reserve a chauffeur for up to an entire day, providing unparalleled convenience and flexibility for diverse schedules.

Newsroom Wheely Dubai Launch CFAD

Perfect Airport Pickup

Perfect Airport Pickup simplifies airport transfers by integrating flight tracking technology, ensuring chauffeurs are timely and present at arrivals with personalised name boards and luggage assistance.

Newsroom Wheely Dubai Launch PAP


XL caters to group and family needs with the spacious Mercedes-Benz V-Class, offering substantial space for passengers and luggage, including an available child seat upon request.


With a global vision since its inception, and building on its success in other major cities such as London and Paris, Wheely has chosen Dubai for its forward-looking and international ethos. In the next 18-24 months, Wheely plans to create over 500 Dubai jobs and grow its Middle East team and chauffeur network to over 1,000 within 3-5 years.

Furthering its commitment to exceptional service, Wheely has also established its new Customer Experience Hub in Dubai, providing 24/7 support for its global customers. This hub will be instrumental in maintaining Wheely’s industry-leading standards for service, safety, etiquette, and discretion.

Anton Chirkunov, founder and CEO of Wheely, said:

“Today marks a significant milestone for Wheely as we launch in Dubai, a city that tops the list of requested destinations by our customers. Many of the world’s most successful people are relocating to Dubai, reflecting its growing status as a global hub of innovation and luxury. We are excited to bring Wheely’s bespoke services to a city that is rapidly becoming a pivotal centre for international business and high-end living.”

Replicating the success of its London Chauffeur Academy, Wheely also plans to introduce a dedicated Chauffeur Academy in Dubai. The London academy is renowned for producing highly skilled chauffeurs, setting industry benchmarks in service. This investment in training underscores Wheely’s commitment to delivering an unmatched experience for its clients.

“Our chauffeurs are the cornerstone of the Wheely experience, ” Chirkunov added. “Their exceptional professionalism and dedication are vital to fulfilling our promise of luxury, privacy, and convenience to our discerning clients.”

Wheely’s long-term mission to build the world’s first Luxury-as-a-Service platform, delivered through modern engineering and design, combined with the industry’s highest standards of service, to unlock an unparalleled experience for our customers.


About Wheely

Wheely is a Swiss-founded British luxury services company headquartered in London and operating in other main cities such as Paris and Dubai. We are in the business of protecting our guests' time and privacy, connecting them to the places and people that matter. Our product is a combination of a highly trained chauffeur, fine in-car experience and concierge, instantly available or pre-booked via the Wheely app.

We take on highly personal tasks for our guests — whether that’s transporting them to and from the office, picking up their relatives from the airport, safely taking their kids to school, or running errands on their behalf. We provide the status of impeccable chauffeurs driving only impeccable Mercedes, including E, S and V Class, and boast the industry’s highest standards for service, safety, etiquette, and discretion.

Wheely only works with the best chauffeurs. It invests in their qualification and training through its in-house Chauffeur Academy, which is verified by The CPD Certification Service. The academy assesses everything from etiquette and situational awareness to first aid. Wheely is also the first chauffeuring service to partner with Forbes Travel Guide, the global authority on genuine Five-Star service, to verify standards.


Wheely Press Officepress@wheely.com
Roanna Leungroanna@wheely.com